THENA

Summary of THENA’s strategy

The THENA campaign, supported by the Web3 agency Vexio, marked a milestone in the platform’s expansion across the LATAM region. With an innovative approach, Vexio successfully connected the Spanish-speaking community with THENA, overcoming the technical barriers of DeFi adoption through tailored content, seamless onboarding processes, and a genuine commitment to community engagement.

Key pillars of the campaign executed by Web3 Agency Vexio

1. Brand Awareness

Establish THENA as an innovative DeFi platform within the LATAM community.
Highlight unique features such as ownership, security, and connectivity.
Emphasize THENA’s role in driving technological transformation in key sectors like education and investment.

2. $THE Airdrop

Promote its mission system, The Story Arena, enabling users to earn the $THE token airdrop.

3. Token Listing Promotion (TGE)

Generate excitement around the token launch, focusing on its potential in the LATAM market.
Educate the audience about $THE’s utility, roadmap, and growth potential.
Drive early investment with persuasive messaging.

Target audience

Tech enthusiasts, blockchain and Web3 communities, investors, and segments such as crypto and investment enthusiasts.

Tactics implemented

KOL engagement strategy

Collaborate with over 25 Key Opinion Leaders (KOLs) in LATAM from the tech and crypto sectors.
Provide customized content for influencers, including videos and infographics.

Localized content creation

Develop Spanish-language content tailored to the LATAM market, focusing on THENA’s mission and benefits.
Produce explainer videos, host webinars, and execute social media campaigns.

Social media and community building

Host AMA sessions to engage directly with the community.
Encourage user-generated content and information sharing.

Metrics of success

Brand awareness

Increased social media reach, community growth, and media coverage.

TGE success

Growth in token holders, fundraising milestones, and website traffic.

KOL campaign performance

Engagement rates and audience sentiment analysis.

Strategic initiatives and execution at Vexio

Data-driven strategies with real-time monitoring for continuous optimization.
Organic community building from scratch, aligned with THENA’s values and mission.
Strategic management of social media to keep the community informed.
Effective KOL campaigns to enhance THENA’s visibility and influence in LATAM.

THENA: The community-driven liquidity platform

THENA is a Decentralized Exchange (DEX) designed to deliver advanced solutions for cryptocurrency trading, futures trading, and passive income generation. Its mission is to become the native liquidity layer of the BNB Chain, addressing liquidity challenges for both emerging and established protocols.

Native Token: $THE

The $THE token is central to the platform’s governance. Users can stake $THE to participate in decision-making processes, earning rewards in other cryptocurrencies, which helps reduce selling pressure on the token.

NFT Collection: theNFT

TheNFT is a limited collection of 3,000 units that provides multiple benefits, such as access to yield-generation strategies, a share of the platform’s fees, and exclusive airdrops.

THENA’s Vision

THENA aims to evolve into the “SuperApp” of DeFi, offering a CEX-like user experience while maintaining the advantages of decentralization. Its modular approach allows it to meet a wide range of liquidity needs across diverse assets.

Onboarding and DeFi experience

Wallet Abstraction: Simplifies wallet management for easier user onboarding.
FIAT On/Off Ramps: Enables effortless cryptocurrency purchases.
Banking Services and Debit Cards: Upcoming features that integrate traditional banking with DeFi.
Cross-Chain Bridges: Facilitates seamless asset transfers across different blockchains.
Digital Asset Acquisition: Instant access to spot market trading.
Self-Custodial Staking Services: Staking options for BTC, ETH, BNB, and USDT.
Crypto Derivatives Trading: Over 270 crypto assets available for trading with leverage up to 60x.
Permissionless Trading Competitions: A new feature to monetize trading activities.
Exclusive Access to Launchpools: Early investment opportunities in emerging projects.

Together, we are shaping the future of DeFi.

We believe

In long-term relationships and repeated communication in order to achieve the best results for each company and project.
We are the gateway to the Blockchain world in Latin America, we have the necessary tools to strengthen the communities and the marketing of our clients.