From Challenge to Success: how Vexio and THENA empowered the hispanic community
By Karotlover
In the Web3 ecosystem, strategic partnerships play a crucial role in creating strong, resilient communities. A prime example of this dynamic is the recent collaboration between the Web3 agency, Vexio, and THENA, a DeFi protocol on the BNB Chain. This partnership succeeded in bridging the gap between the Spanish-speaking community and the broader crypto ecosystem, even amidst a bearish market. By leveraging a variety of strategies from expert social media management to targeted ads, engaging giveaways, and a seamless onboarding process the collaboration not only enhanced THENA’s market presence but also built a dedicated base of engaged users, laying the foundation for long-term growth.
The challenge of building community in a Bear Market
THENA is a Decentralized Exchange (DEX) designed to offer its users a range of products, from cryptocurrency exchange and futures trading to passive income generation. THENA’s goal is to become the native liquidity layer of BNB Chain, providing solutions to new protocols facing initial liquidity challenges, as well as to established protocols looking to reduce costs and incentivize long-term liquidity. The platform also introduces a voting system, inspired by Curve Finance, that enables efficient incentive redirection, creating a mutually beneficial ecosystem for both users and protocols. Based on Solidly, THENA addresses its deficiencies by correlating protocol emissions with the fees generated, allowing voters to compensate liquidity providers for impermanent losses. Its innovations include adjustments to the emissions calendar and market corrections, reducing the impact of the anti-dilution mechanism, and a referral system that strengthens the positive feedback loop.
When Vexio started working with THENA, the cryptocurrency market was in a bearish phase, which typically leads to a lack of enthusiasm for new projects. However, neither Vexio nor THENA were discouraged by market conditions. Their strategy focused on building an active, informed, and committed community that understood the opportunities THENA offered, even during challenging times.
Key success factors
- Social Media Management: Vexio took charge of developing and managing THENA’s Spanish-speaking social media presence, including a Telegram channel and a X account (@ThenaESP), which became key meeting points for interested users.
- Educational Content: Posts were crafted to educate users about the benefits of THENA, its rewards system, and the passive income opportunities available through staking.
- Giveaways and Interactive Dynamics: Regular giveaways of $THE tokens and exclusive NFTs kept the community engaged while rewarding active participation.
Key actions that fueled growth
- Personalized Onboarding: One of the biggest challenges in introducing new users to the DeFi ecosystem is its technical complexity. Vexio designed a user-friendly onboarding process that simplified everything from registration to acquiring $THE tokens. Additionally, through a quest system on the platform, users could earn points that would later be redeemed in the airdrop.
- Strategic Ads: Advertising campaigns were designed to highlight THENA’s unique features, such as its governance system based on the $THE token and its innovative collection of NFTs, theNFT, which generated passive income for holders through platform fees.
- Events and Giveaways: By partnering with KOLS Managment from the Spanish-speaking community, such as Kmanus88, exclusive events and giveaways were held. These initiatives incentivized participation and contributed to the continuous growth of the active user base.
Results of the collaboration
The tangible impact of the collaboration between Vexio and THENA is reflected in concrete results:
- Community Growth: The Spanish-speaking community grew significantly, positioning THENA as one of the most popular platforms in this segment.
- Over $50,000 in Rewards Distributed: In $THE tokens, exclusive NFTs, and other benefits, these rewards fostered user loyalty and active participation.
- Increased Engagement on Social Media: THENA’s Spanish accounts experienced a 150% increase in monthly interactions.
The Future of THENA in the LATAM community
Thanks to the strategy implemented by Vexio, THENA not only managed to overcome the challenges of a bear market but also built a thriving and engaged Spanish-speaking community.
Next steps:
- Product Expansion: THENA is planning new launches, such as delta-neutral strategies and exclusive future events for theNFT holders.
- Ongoing Education: The platform will continue investing in educational content to help users make the most of their investment and participation opportunities.
